Light Weight Heavy Duty!
Ant Footwear is a brand concept I developed for a branding project. The shoe is called ant because it mimics an ant’s exoskeleton by using metal and plastic plating around the shoe. They are designed for individuals who require reliable foot protection without the cumbersome weight of traditional boots. The brand’s identity is inspired by the toughness, efficiency and precision of ants. Using geometric shapes and a color palette that reflects their sturdiness and strength. The clean, modern design of both the footwear and the website conveys a sense of agility, durability, and innovation, offering a solution that prioritizes both performance and style.
